Right… my heroine. I know what you’re thinking…What’s going on?
Eight months ago, I launched this Substack to “call heroines” to adventure. I wanted to share with midlife women that now is the time for a second act. I had this grand, fantasy-flavored vision (knights, fairies, soft blues and greens, flowery messaging) because I imagined the midlife journey of transformation deserved epic imagery (no one can deny it’s an epic journey!)
But as time passed, it became clear to me that something felt off.
You see, I’m not a spiritual mystic or a fairy godmother. I’m a no-nonsense, practical Gen X author, coach, and entrepreneur with a lifetime of learned skills. If you’ve read any of my posts, you’ll know I love to cut through the fluff and provide tangible, practical steps (even though these steps are drawn from the magic of story) to help you journey through this transformative life stage.
The more I used “Dungeons and Dragons” style imagery and language, the more I felt it masked what I really bring to the table.
So I’m rebranding to something that feels more honest, more me. I’m an unapologetically bold, practical Gen X woman who craves clarity. You'll see a fresh look and feel that embraces the actionable guidance of the "Heroine's Adventure."
I want to empower midlife heroines with a dash of nostalgia (did you also inhale those “Choose Your Own Adventure” books from our youth?) but continue to give you fundamental frameworks, checklists, and problem-solving tools.
Think bold, think empowering, think a touch of that nostalgic whimsy that makes growth feel less daunting and more like an exciting quest.
The soft mystic visuals will be replaced with a vibe and language that says,
“Yes, we can travel the world, pivot careers, or write that novel—and I’ll show you how, step by step.”
What Does This Mean for You?
Get ready for a Substack experience infused with the spirit of your favorite adventure stories, offering even more ways to get unstuck and author your most epic chapter yet!
Here’s a look at the evolved subscription offerings:
FREE
Journal Prompts: Every week, you’ll still receive a story designed to help you break free from whatever’s holding you back. Rooted in the "Heroine's Adventure" principles, these stories will include a journal prompt to help you integrate the insights and take action in your own life.
NEW! The Totally Awesome Mini-Quest Show: This weekly live stream (Sunday) series will bring you tiny, but transformational challenges we’ll undertake as a community. Join us each week as we explore specific mindsets or physical hurdles many face in midlife and show how a small “quest” can spark meaningful change. We’ll discuss the quest, share our "Ordinary World" before the quest, delve into the "Upside Down World" of the quest experience, and bring back the "Elixir" – the lessons and tools we can share.
PAID ($7/month or $70/year)
Unlock even more tools and support for your Heroine's Adventure:
2025 Series "52 Narrative Shifts to Reinvent Your Midlife": Dive deep each week with in-depth explorations designed to shift you from limiting beliefs to empowering new narratives that propel you forward. Each narrative shift includes a downloadable worksheet to help you actively engage with the exercises and create lasting change.
Monthly Group Coaching Call: Join me for a live monthly coaching call where we tackle your burning questions and work through specific challenges submitted by readers. Past calls have included exercises on finding your inner archetypal heroine, using story secrets to navigate complicated relationships (seeing a parent as a "Threshold Guardian"), and getting practical tips on writing structure and productivity. This is your chance for personalized guidance and collective wisdom.
The Totally Awesome Mini-Quest Show Chat: As a paid subscriber, you’ll gain access to the live chat during the show when I host it. Share your experiences with the challenge in real-time, connect with a supportive community of fellow heroines, and ask questions directly.
THE INNER CIRCLE ($250/year)
For those who want all the goodies and have the option of being involved in shaping the future of the Heroine's Adventure.
My signature course, The Heroine’s Adventure, is powerful but… big. It’s a comprehensive system that leads you through a Heroine’s Journey—exploring wounds, discovering your ultimate whys, creating transformations, and learning the tools required to plan and execute the next chapters in your life. It can feel a bit overwhelming, and not everyone has the time and energy to dedicate to the work that the course-intensive demands of you.
So I’m breaking it down and releasing it in smaller lessons that specifically address one step in the chapters of The Heroine’s Adventure. Heroines can choose their path and go on the journeys that will most impact their lives. I invite you to join the inner circle to watch all this work happen. You’ll get everything at the paid level plus:
Access to ALL Heroine’s Adventure products as they are being developed. Be the first to experience and provide feedback (or not, up to you) on new courses, workbooks, and other exciting resources as they are created. Your insights will directly influence the development process.
Behind the scenes posts. Get posts that give you an exclusive peek into the inner workings of the Call for Heroines and Heroine’s Adventure business. I’ll share my processes, systems, productivity hacks, and business-building tips, offering valuable insights for your own creative or entrepreneurial endeavors.
Ready to Embrace Your Next Adventure?
This rebrand is about creating an even more supportive and action-oriented space for you to become the heroine of your own life story.
Whether you're looking for weekly inspiration, in-depth guidance, live coaching, or a behind-the-scenes look, there's a subscription level designed to empower your journey. If you haven’t visited the magazine directly in a while, check out everything you have at your fingertips using the Start Here Post!
I’m excited to unveil this more aligned brand. Expect a dose of my usual snark, yes—but also direct action steps, retro choose-your-own-adventure flair, and community. I hope that by sharing more of who I am (a practical, type A, slightly neurotic, generous coach with the skills and experience to back me up - even while fighting imposter syndrome), you’ll see exactly how I can help you find your Extraordinary Life.
Thanks for sticking around, reading my words, and letting me be honest with you. I can’t wait to show you what’s next.
You’ll see these changes rolled out over the next few weeks (and even longer as I tackle updating all the old posts, which I am not looking forward to and will probably do while binging an international version of “Love is Blind”).
I’d love to hear from you in the comments. What do you think? What would you like to see more of? How else can I help?
Lots of love,
LM x
P.S. Many of you have been following me since 2017 because you know me from reading my novels (thank you for reading!). I’m going to make more of my fiction work available here too.
I'm a paid subscriber, but not an Inner Circle member. Will I still have access to the quarterly quest? I found the most recent one to be incredibly insightful. I even provided you with a testimonial.